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Doosan sets up National Account team

07 March 2016

The Korean manufacturer has created its own direct National Account team, whose responsibility it is to target and build relationships with new businesses on a direct basis.

The development comes one year after a major acquisition in the UK. In February 2015, Doosan Industrial Vehicle UK acquired independent forklift supplier Rushlift and now Doosan now has a fully integrated offer covering product and service.

An additional layer of operational management has been implemented to support the team of mobile service engineers. 

The company says larger organisations want to do business with a company of Doosan’s similar mind-set, and who want to explore the values that the Doosan - Rushlift business can offer. 

Doosan and Rushlift will continue to grow from strength to strength, having now become a real and credible alternative in the marketplace. Customers can really benefit from partnering with a people-focused business and along with the highest quality of products and services,” explains Doosan UK’s CEO, Tim Waples.

The acquisition of Rushlift is in line with Doosan’s strategy to grow operations both organically and through the acquisition. The move is designed to open the door to larger national fleet accounts, which exceeded the reach of both companies individually.

A high proportion of fleet users, want to deal directly with the manufacturer, not only to ensure the best possible price and deal, but also to ensure they have a closer channel of communication as well as the best possible working relationship with the OEM.

“Our team of highly trained, and multi-skilled technicians are the foundation of our business - holding the key to our future success,” explains Waples.

“This group of committed engineers are the face of Doosan and Rushlift and we want to ensure they are given the best possible support to carry out their tough challenge day-in day-out.”

Increased sales

Since the 7 series 48 volt electric counterbalance launch in September 2015, Doosan has seen a 50% increase in its sales of small chassis 3 and 4 wheel trucks.

New product features include the automatic electric parking brake, which increases safety and eliminates any roll away even if the operator is not on the seat, coupled with the brand new fingertip controls and 86-degree steering lock.

The much improved operator compartment, including a premium full suspension seat as standard and increased legroom, is improving productivity while reducing stress and fatigue for its operators.

Extended maintenance intervals and advanced technology components are also reducing overall costs.