12 October 2017
Calorex has unveiled its new company logo as part of the ongoing evolution of its brand.
The business has evolved over the years, but since its acquisition by Procuritas Capital Investors V in January 2016, which saw Calorex become part of the Dantherm Group with Dantherm A/S and then later Master and Aerial, a need to refresh the logo to reflect the company has become more apparent.
A new symbol, which is to represent energy flow, will be present on all products.
“Our new logo will better communicate what Calorex stands for today and into the future,” said Anne Guerrero, marketing manager at Calorex.
“Recent changes within our organisation have expanded Calorex’s capabilities and reach, and there was a need to see our identity upgraded to reflect those changes.
“The new logo represents a forward-thinking organisation that keeps us on par with our competitors and projects a stronger brand image.”