UPN announces new look
September 1st 2010 Busy times for pallet network UPN as it revamps its livery following a move to a new
hub, while finding time to forge a new partnership in Ireland.
UPN has updated its livery and developed a new brand for
the business, following the opening of its new hub at
Fradley Park.
The leading pallet network was established in 2001 and
following detailed discussions with its UK network, the UPN
management team decided to re-brand the business. The new
UPN brand is being rolled out over the next six months and has
been welcomed by its members.
David Brown (far right), UPN director, explains why the
company decided to update its look. "UPN has matured over the
last ten years and it is vital that our brand accurately reflects our
position in the market.We are recognised as a technology leader
as well as a network with a strong focus on service.
"Today, we employ the most advanced IT systems and employ
the most modern working practices.We spoke to our members
and our staff and then developed a new look that took their views
into consideration. The new brand is much cleaner and more
modern and will take us forward for the next decade as our last
brand did successfully for nearly a decade."
He continues: "The highest visibility aspect of branding in this
sector is the vehicle livery. To support the speedy and consistent
take-up of the new livery, we have also announced a new
partnership with Stronghold, who is working with our depots to
update the vehicles across the network. This approach will ensure
consistency in the field and our partnership agreement means that
UPN is also contributing financially to the replacement program.
We have two new designs, one for the local collection and delivery
vehicles and another one for the larger trunk vehicles."
As part of the re-brand, the logo has been redesigned and a
new tagline was also developed – 'delivers more'. This replaces the
outgoing tagline – 'the network that delivers more.'
New Irish service
UPN has also partnered with Liam Connolly Roadfreight to
launch a new range of palletised freight services for the Irish
market.
Under the new partnership, Liam Connolly will provide the
complete range of UPN services across
Ireland. All freight sent from UPN depots
in the UK will be delivered within 48
hours across all 32 counties in Ireland.
This will allow any business that trades
regularly with Ireland to be able to offer a
significant improvement in customer
service.
Liam Connolly (Roadfreight) was
established in 1981 and employs over 50
staff at its HQ in County Fermanagh. The
company runs a modern fleet of 40 vehicles, ranging from small
vans to Scania, DAF and Volvo tractor units.
Darren Connolly is a director at Liam Connolly and explains:
"We can provide such reliable service levels because we have
existing partnerships with 23 sub-depots across Ireland. UPN
depots have access to a range of Irish services they can promote
with complete confidence. Our track record spans nearly three
decades and we have worked in a network before, when we
scooped a major service award within 12 months of joining.We
understand the benefits a network offers and we have invested in
new double deck trailers to dedicate to UPN. The Irish economy
has contracted over the last couple of years, but is forecast to
return to growth in 2011 so UPN should be in a strong position
to take advantage of the turnaround. The current market is
demanding incredible value for money and efficiency, which is
what UPN is all about."
Andrew Spencer (above, left), UPN sales director adds: "We
are delighted to be working with such a forward-thinking
business. It has a fantastic track record and has the infrastructure
in place to deal with all the freight our depots can generate. The
new service between the UK and Ireland is totally seamless, with
our real-time signature capture system providing depots and
customers with proof of deliveries in real-time. The market has
been crying out for better service to and from Ireland and we are
happy to deliver. Our depots should certainly be going back to
their prospects and their customers to make them aware of the
new benefits this partnership
will deliver." More articles from United Pallet Network (UK) Ltd: | 
