Linx provides puppy power
December 1st 2011 The Linx 7300 continuous ink jet
printer is helping buyers of the UK's
favourite toilet tissue clock up their
'puppy points'.
Two Linx 7300s have been
installed at Parkside Flexibles in
Normanton,West Yorkshire, to print
unique random numbers (URNs or
unique codes) on to packs of Andrex
toilet tissue.
The Linx 7300's ability to cope
with printing up to 1300 items per
minute, on a production line moving
at 5 metres per second, was key to
Parkside Flexibles selecting Linx over
rival printers.
Flexographic printing specialist
Parkside is also using Linx Black
ultra-fast drying ink 1405 to code
onto a range of PE films. The unique
codes being printed feature up to 16
digits. Andrex 'Puppy Points' codes
are printed onto special promotional
packs, and the points can be
redeemed online by consumers for
other goods.
The secure code solution was
provided by Hive. Through its data
platform, Hive tailors bespoke
programmes to drive cost-effective
marketing campaigns and shape
customer behaviour for brands like
Andrex.
Richard Turnbull, business
development manager for Parkside
Flexibles, explains: "We considered
alternative printers but the sheer
capability, ease of use and low cost of
ownership of the Linx 7300 made it
the clear winner." More articles from Linx Printing Technologies Ltd: | 
