Transit damaged goods see red
August 1st 2008 Watt Solutions has seen
transit damage eliminated
thanks to the use of the
ShockWatch smart
packaging labels from
Lamerholm. "They worked
spectacularly," says Dr
Everett Jacobs, Watt
Solutions sales and
marketing director. The
company manufactures
and supplies voltage
reduction energy-saving
devices for use on High
Intensity Discharge (HID)
lighting.
"Although we had large
'Fragile' and 'Handle with
Care' notices on shipments,
it seemed that almost every
delivery resulted in a
complaint of damage,"
explains Jacobs. Watt
Solutions then purchased
label solutions that included
ShockWatch smart labels,
Companion labels and alert
stickers.
The ShockWatch labels are
effective devices that act as
a strong visual deterrent to
unacceptable handling. The
labels contain a tube filled
with red liquid held in
suspension. When the device
is subjected to an impact
exceeding a specified Glevel,
the shock disrupts the
surface tension of the liquid,
releasing the highly visible
red dye into the length of
the tube. This creates a
permanent and immediate
indication of mishandling.
Once activated, the device
cannot be reset.
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