Chosen for web work
October 1st 2007

Gomez, known for its web application experience management, has been selected by Premier Farnell, global distributor of electronic components and industrial products to the design, maintenance and engineering sectors, as its partner of choice for web performance management. Premier Farnell markets and distributes more than 400 000 products across Europe, North America and Asia Pacific through its Farnell, Newark and Premier Electronics brands. It has a multi-channel strategy including fully transactional websites, contact centres, field sales force, trade counters, branch network, catalogues and direct mail. Following Harriet Green's appointment as CEO in April 2006, Premier Farnell carried out a review of its business. A key part of its strategy was to enhance its already successful web and e-commerce platform. Premier Farnell will be using the Gomez ExperienceFirst network to test, monitor, manage and optimise the performance of its web sites to deliver a high quality web experience and to continue to satisfy customers worldwide. Marco Ryan, senior vice president, Global Ecommerce at Premier Farnell says "Our ability to monitor the performance and availability of our websites and to benchmark them against other leading eCommerce sites is essential."