Doosan buys stake in dealer
April 1st 2011 Doosan has taken its first steps into
direct sales by acquiring a majority
stake in one of its top performing
dealers, Genesis Forklift Trucks.
The move signals the company's
intention to build on recent
investments in both expanding its
product range and establishing its
UK parts distribution centre.
Founded in 2001, Huntingdonbased
Genesis is already a leading
light in the Doosan network,
regularly challenging for Doosan
UK's top dealer status over the past
five years.
The founding members will be
staying on as directors, DIUK's
general manager, Tim Waples will
take over as Chairman assisting with
the next stage in the business's
development.
Waples says: "This is the most
significant investment in the UK
since the business was established.
We are continuing to grow Doosan's
presence and see this as the perfect
platform to bring us closer to our
customers and make us even more
competitive in the UK market.
"We have been particularly
impressed with what Genesis has
done for us over the years as a
Doosan dealer and believe this
investment will be beneficial for all
parties. As well as help improving IT
systems and buying power, we
believe both companies will benefit
from Doosan's influence and
management skills."
With the new Doosan funds being
ear-marked for an expansion into
Norfolk and other currently vacant
territories around the UK, several
new staff members across sales and
service will be employed. More articles from Doosan Infracore Co. Ltd: | 
