Design award hat-trick
June 1st 2011 Crown's ESR 5000 Series of
reach trucks has taken a
third international prize in
recognition of the product's
exceptional design. The
Good Design Award
2010 acknowledges the
ergonomics and advanced
engineering which
significantly enhance the
functionality, performance
and operator comfort of the
range.
After successfully taking the
iF Gold Award and IDEA
Gold Award, Crown's ESR
5000 reach truck series
has now received the
Good Design Award in the
'Transportation 2010' category. The
award is bestowed by the Chicago
Athenaeum: Museum of Architecture
and Design and the European Centre
for Architecture Art Design and
Urban Studies and has been made
to international designers and
businesses every year since 1950.
The award recognises innovative
products characterised by
outstanding design, i.e. design
representing an elegant
combination of form
and function.
The ESR 5000 Series is
claimed to combine first
class design with
superior operator
comfort and
exceptionally practical
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