Message in a bottle
October 1st 2006

Impact Toyota has launched a 'doorstep challenge' to promote its customer care message. The milk bottle campaign features glass milk bottles containing a message asking, "Got the bottle to take our door step challenge?"

"Many players in our industry are consolidating, operating from centralised facilities," said Gary Hawkhead, head of sales for Impact Toyota. "However, we believe that retaining local depots is key to guaranteeing responsive and personalised service – this campaign has been designed to spread this message."

Terry Kendrew, managing director of Impact Toyota added: "We don't use call centres, so clients can rely on a familiar point of contact and because we're locally based, we can attend to requests immediately.

We're also on the doorstep and approachable – a bit like the milkman!"

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