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Crown scores big fuel cell win in US
October 1st 2011

Largest independent Coca-Cola bottling company in the USA takes delivery of Crown lift-truck fleet powered by fuel-cell technology

Anew fleet of 35 Crown FC 4500 Series counterbalanced lift trucks, fitted with fuel cells, has been delivered to Coca-Cola Bottling Co. Consolidated.

"As one of the first Coca-Cola bottlers to make the move to use fuel-cell lift trucks, it was important that we set the standard by partnering with a provider that has conducted significant research on the technology and has a strong commitment to its customers' sustainability initiatives as well as its own," explains Dave Brown, vice president of manufacturing at Coca-Cola Bottling Co. Consolidated. "After visiting Crown's fuel-cell research centre and touring its manufacturing areas, we were confident Crown was the right choice." For the past few years, the company has been researching the performance and sustainability issues associated with the use of fuel cells in lift trucks, working closely with leading fuel-cell manufacturers to optimise both aspects. Exhaustive testing has produced valuable data about the ways lift trucks must be adapted so they can be fitted with the new technology – now customers can be confident that their fuel cellpowered lift trucks meet the same high standards as conventional electrically powered lift trucks. This also applies to the fuel cellpowered fleet of FC 4500 Series counterbalanced lift trucks that has just been delivered to Coca-Cola Bottling Co. Consolidated.

The past few years have seen substantial investment in the development of fuel-cell technology, especially in the USA.

Crown has been researching fuel-cell forklift applications for more than seven years and in October 2008, the company set up its own dedicated fuel-cell research and test centre. Crown also initiated the industry's first fuel-cell qualification programme and has now qualified more than 20 lift truck models to operate with fuel-cells in the American market.Many of these lift trucks are already in use at customer locations throughout Canadaand the United States.

Crown has long believed that technologies should only be launched onto the market once they are fully developed, so it was clear from a very early stage that lift trucks should only be fitted with fuel cells once they were capable of matching the high standards of performance, efficiency and safety attained by conventional battery-driven vehicles. Crown set up a research and test centre near its U.S headquarters in Ohio, dedicated exclusively to fuel-cell technology research, and the company is also the first lift-truck manufacturer to set up a qualification programme for fuel cells. Crown works closely with government institutions which have been supporting the development of fuel-cell technology in the USA for many years.

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