Service arm rebranded
January 1st 2010 Watts Tyre Group,has rebranded its international service b
The launch of Interfit is not simply a rebranding exercise
and serves as a repositioning in the industrial tyre service
market by formally creating a dedicated, specialist service
division.
Chief executive Jean-Paul Mindermann explains: "We are very
excited by this move.While we are best known in the industry as
a leading tyre manufacturer and distributor, service has always
been an important part of our offering.
"We have well established high
quality service businesses around the
world and feel that it is right for us to
emphasise that strength.We believe
that it is crucial to focus our service
operations on customer requirements,
key to which is being able to offer a
wider range of quality tyre brands."
Watts has pledged to use Interfit to
offer customers a wealth of
information relating to factors including tyre life & performance
and end user costs across whole fleets along with a range of key
performance indicators and managed service level agreements.
"This will allow customers to measure our own performance
as a service partner," continues Mindermann.
"We are investing heavily in state-of-the-art IT systems which
will allow Interfit to deliver a level of service new to the industry.
We have also created the most comprehensive knowledge base of
tyre use, wear and replacement based on thousands of customer
transactions on thousands of different trucks over the past 15 years.
This means that Interfit is uniquely placed to offer customers
advice on the right tyre for them
based on their actual needs."
Interfit will service the forklift
truck market through its depot
and mobile press operation acting
as a service partner to the OEM
dealer networks. Customers will be
managed through regional offices
in the UK, France and Germany
where administrative functions
and local service desks are based.
In addition to the Watts branded tyre and wheel products
other leading brands will be available as well as other specialist
products.Watts Tyre Group is
owned by The Premia Group. More articles from Interfit Limited: | 
