Flexi develops passage to India
March 1st 2011 Flexi Narrow Aisle has announced a comprehensive partnership agreement for the
distribution and support of its range of Flexi articulated forklift trucks in India
Flexi Narrow Aisle has signed an
agreement with partner company,
Voltas, a manufacturer and supplier
of forklifts and other materials handling
equipment in India. It is part of the Tata
Group – the largest industrial group in
India. Tata has interests in a number of
industry sectors and in recent years has
acquired Jaguar Land Rover, Corus Steel
(now Tata Steel Europe) and Tetley Tea.
John Maguire, sales and marketing
director of Flexi Narrow Aisle, says: "We
are experiencing a significant increase in
demand for Flexi articulated trucks from
the so-called BRIC economies – Brazil,
Russia, India and China – and the
agreement with Voltas in India is a
reflection of the growth we have enjoyed
across Asia."
It has long been Flexi Narrow Aisle's
policy to market, supply and provide
service support for Flexis designed and
manufactured at its UK manufacturing
plant through well established
independent materials handling
distributors across the world, as Maguire
explains: "I firmly believe that specialist
manufacturers such as ourselves will
enjoy long term success if they resist the
temptation to license out the intellectual
property of their products."
He continues: "We have a global
marketing strategy. Our brief is to work
closely with Flexi's existing European,
Asian and North American distribution
partners to identify and develop business
relationships with potential new dealers
and customers within emerging
economies.
"Materials handling is a global business
and we want to provide the highest levels
of service and response to Flexi customers
in our key home market and offer the
same in all international markets." More articles from Narrow Aisle Flexi: | 
