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HSDGuide.com

LUFC deal could be nice Lickle earner
October 1st 2009

Lick Online, the web division of Yorkshiredirect mail and fulfilment company, The Lick Group, has been appointed to handle all the fulfilment and distribution needs for Leeds United Football Club's online shop, processing consumer generated orders from all over the world.

The firm has invested in shirt printing presses to deliver personalised shirts and is installing new fulfilment software to improve the Leeds United fulfilment process, providing greater reporting and effectively measuring ROI more efficiently.

Lick Group MD, Linden Kitson (pictured far left), is a lifelong Leeds fan and hopes the deal will grow to include print and direct marketing.