See Atlet's trucks in action online

Atlet's virtual exhibition
February 14th 2007

A new “virtual exhibition” from Atlet incorporates interactive and video components to show the company's extensive range of warehouse trucks in action and inform about service and different combinations of trucks and racking.

“Customers tell us that the web is now their primary source of pre-sales information,” says Paul Forster, Atlet’s joint managing director in the UK. “This new site provides information that is relevant and meaningful in a way that customers can understand and use to make informed decisions about their warehouse truck requirements.

“We believe this sort of facility, with demonstrations of real trucks in real environments, is the best way to exhibit warehouse trucks in an increasingly complex and sophisticated market.”

Video clips show trucks in action at customer reference sites and explain more about the company’s design, service and support facilities. An online demonstration shows how Atlet’s Logistics Analyser program can be used to create a virtual representation of the warehouse. This allows users to try out different trucks and configurations of racking required to achieve optimum performance. There is also information to help customers understand the difference between initial and whole life costs, an increasingly important factor in purchasing decisions.

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