Briggs Equipment lauds Yale partnership one year on
October 11th 2011 A year after signing an exclusive UK distribution deal with Yale, Briggs Equipment has “fought its way into the Premier League of the materials handling industry”.
According to Briggs chief executive, Richard Close, the strategic partnership has given the company access to a much wider range of world-class products but its success in converting 100% of its customers to Yale reflects something more fundamental.
“The fact that we have not lost a single customer proves something to us, our customers are loyal to Briggs rather than a brand of truck,” he explained.
“This is because we entwine our operations with those of our customers. When they feel pain, we feel pain.”
Richard went on to say that in Yale, Briggs has found a partner that shares the same philosophy and the same goal of becoming leaders in the materials handling industry.
You can listen to Richard’s podcast here
Frank Ulbricht, VP NMHG Sales EMEA, shares Richard's enthusiasm for the partnership.
“As well as increasing market share, we have also seen a dramatic increase in brand recognition and the relationship with Briggs is working particularly well at a strategic level,” he said.
“We have been particularly impressed by Briggs’ professionalism, interesting customer base and its well-organised rental fleet. We are now looking at targeting more major accounts together with national and international companies, particularly in the warehouse and logistics sectors." More articles from Briggs Equipment UK Ltd: | 
