Never mind the Christmas sprit, show me the bargains!
January 10th 2012

Figures released by e-fulfilment business iForce are sure to disappoint Santa Claus as they show the busiest day of the entire Christmas peak period (1 October to 31 December) was actually Boxing Day, unlike 2010 when 7 December saw the most online shopping activity.

“The fact that more orders were received on Boxing Day than any other day in the year shows that people are looking and waiting for what they see as a keen offer or real bargain,” reports Mark Hewitt, CEO of iForce.

“In relation to Christmas trading, peak activity came later than in 2010 and when it arrived it was bigger and more challenging over a shorter period. Some of our facilities saw a tenfold increase in activities when compared to outside-peak levels,” he added.

Hewitt also announced 6.2 million orders despatched by iForce throughout 2011 (a 4 per cent increase on 2010), with some 2 million ‘collect from store’ orders – 38 per cent higher than last year, indicating that online retail can also increase footfall in the high street store.

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