Low cost brand protection
February 1st 2007 Claricom has launched a new division, CounterFight, which provides an effective low-cost brand protection and anti-counterfeit solution across a wide range of products and markets. The new CounterFight printer control system can be implemented using a company's existing coding and labelling equipment and enables increased product traceability and quick and easy detection of product diversion, unauthorised parallel trading and counterfeit products at any phase of the supply chain. The system uses speciallydeveloped 'mass serialisation' technology to enable unique non-sequential security codes to be printed onto each individual item, case or pallet, alongside existing date, lot and barcode information. Typically printed as a simple human readable code, the numbers can then be checked and verified at any time and in any place by authorised users via phone, SMS-text message or the Internet. More articles from Claricom Limited: | 
