Popular display unit
August 1st 2005

According to DS Smith Display, key to the success of any point-of-purchase (POP) display unit is the ‘compliance’ factor; put simply this means how many of the POP units purchased for a sales campaign actually make it to the retail sales floor and get correctly merchandised.

DS Smith Display, working closely with both a manufacturer and a retailer has developed a POP unit that has a rating 30% higher than the market norm – it is virtually fully compliant.

At the manufacturer the display unit is simple to erect and fill with product, and has an outer for full transit protection, which is also printed to reinforce the brand. At the store the protective top and front section is easily removed due to the pre-cut profile.

Since the introduction of the new display system the retailer has reported it to be both transit efficient and fully product compliant.

More articles from David S Smith Packaging: