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3PLs well placed for the eComm boom

06 October 2020

The savvy third party logistics firm can seize the day, with sharper IT operations, says Tony Dobson.

It’s been trending for a while actually, but the global pandemic and associated ‘stay at home’ orders, plus restrictions on business operations and occupancy of brick-and-mortar establishments has accelerated it beyond even the most hardened analyst expectations.

As much as e-commerce is a commercial opportunity for once traditional retail B2B businesses, they also face acute growing pains as they struggle to meet warehouse and fulfilment demands. That’s where third party logistics (3PL) companies have an opportunity to seize the day.

For 3PLs they are also having to adapt their operations and models to meet the ‘new world’ customer requirements that are often difficult to systematically accommodate, such as gift experience, low-mix/high volume, size, weight and packaging requirements, high mix/low volume, increased service and delivery levels, to name but a few. This makes it hard to perform efficiently while also maintaining the proper inventory visibility and accuracy needed.

Most challenging though is having to qualify internal limitations or present an unattractive price in order to cover the transactional cost to the 3PL.


SnapFulfil has launched a digital adoption platform enabling its customers to ‘go configure’.

SnapBuddy is an integrated platform offering proactive, step-by-step guidance on how to perform key processes within the SnapFulfil WMS.

Through the use of smart tips, system tours and walkthroughs, users can learn and enhance their understanding of a range of WMS processes as they work on a live system without any significant downtime or loss of productivity.

The launch of SnapBuddy marks a further step towards enabling SnapFulfil customers to realise the full benefits of its rules-based configuration engine.

SnapFulfil COO Stefanie Rollins explains: “Ours is a truly modular solution. Every customer has access to its full functionality and with the correct training can learn how to switch functions on and off to keep pace with an ever changing environment.

“The global Covid-19 pandemic has demonstrated the need for businesses to react quickly and adapt to sudden market changes, with cost control absolutely key. The end result is that swift, self-configuration has never been more advantageous and timely.”

By enabling the customer to take charge of their independence earlier, SnapBuddy can support rapid scaling of warehouse processes, as well as quick succession of multiple warehouse rollouts, with minimal growth of the implementations and support teams.

SnapBuddy can be tailored to an individual user’s organisation, role and tasks, plus additional content and features will be added on a regular basis. A new certification programme is also being developed in conjunction with SnapBuddy.

Stefanie Rollins adds: “Expect the unexpected is now our commercial reality. This means that businesses simply cannot afford to waste time and money on hard-coded systems that will ultimately compromise their ability to develop agile and responsive solutions.”

At SnapFulfil we have been working increasingly with 3PL partners to provide a scalable, easily configured, API friendly and robust pathway to meet the demands of B2C multichannel fulfilment operations.  Advanced cloud-based WMS offers best-of-breed billing software, flexible and easy specific workflows and processes to meet individual customer needs, multiple picking/packing approaches to ensure the application can support efficient approaches in structuring and prioritising work, plus an information-rich portal offering enhanced visibility.

This all combines to provide a very fitting answer to a very complex question: How do I gain the ability to satisfy a variety of customers with differing requirements, without incurring custom coding costs and delays for every new client?

We bring a base-feature set tailored to your challenges that is highly configurable – even by your own team, after training – to support everything from new customer onboarding to changes they may need in their processes. We’ve also standardised our interfaces to support easily understood and accomplished integrations and come to the table with a library of existing applications to help ease your technical sales processes.

All said and done, SnapFulfil will really sharpen up your warehouse management efficiencies and bring greater accuracy and transparency, as well as cost and resource savings.

Tony Dobson, CEO, SnapFulfil for UK & Europe

For more information, visit www.snapfulfil.com