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Celebrating 100 years of the Yale brand

12 October 2020

2020 marks two important centenaries in the history of Yale: the introduction of the first electric forklift, and the birth of the Yale brand.

In 1920 Yale & Towne built what is widely recognised as the first electric forklift truck to be introduced to the materials handling market, making Yale one of the oldest manufacturers of forklift trucks and warehouse equipment in the world!

Alternative power solutions are a rapidly growing aspect of the materials handling industry as customers become increasingly guided by the environmental impact of their choices. For Yale, the idea of alternative power solutions is a concept that began 100 years ago.

Since then, Yale has continually developed its power solutions, applying its ‘People. Products. Productivity.’ philosophy to understand the challenges faced by its clients, and how to best overcome these. 

Proud past, exciting future!

 “As a company we are incredibly proud of our heritage and reaching this 100-year milestone is something that all of our employees, clients and customers can be proud to be associated with,” said Iain Friar, Yale Brand Manager, EMEA.

“While we have a well-established global heritage, Yale demonstrates its forward-looking perspective by investing in technologies such as robotics and alternative power options. The Yale range is reflective of an industry that is now guided more by its environmental impact than ever before.”

VIDEO Celebrate with us our 100th anniversary: http://productivity.yale.com/100-years-of-yale

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