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Home>Lift trucks>Warehouse>Emerging forklift manufacturer appoints new manager for British Isles

Emerging forklift manufacturer appoints new manager for British Isles

14 July 2020

BYD Forklifts has appointed Paul Grady as the UK and Ireland Country Manager for its forklift division.

The appointment, which takes place with immediate effect, marks a significant step in the Chinese manufacturer’s strategy to grow its UK forklift business at a time when the changes sweeping across industry should make investment in its low-energy forklifts a strong proposition.

Paul has over 35 years' experience in the materials handling sector, having come through the ranks as a service engineer before holding national accounts management positions, most recently at Triathlon Battery Solutions.

Paul Grady, BYD Forklifts UK & Ireland country manager said: “As soon as I started discussing the opportunity with BYD, I was excited by the potential. The BYD Lithium Iron Phosphate battery technology at the heart of all of its products is market-leading in terms of its performance and flexibility, and offers many significant benefits over the standard lithium ion batteries supplied to its competitors by third-party manufacturers. 

“BYD forklifts are manufactured to European standards using high-quality components. I see unique aspects of BYD Forklifts that will attract the attention of businesses in the UK and Ireland who are looking to make a cost-effective investment in a materials handling fleet while at the same time leaving behind the smallest-possible carbon footprint. Being part of the challenge to help grow the BYD business is one I am looking forward to.”

Blade Feng, BYD Europe's forklift director, added: "Attracting people of Paul's capability is a real indicator of BYD's stature in the market. At a time when we are looking to support our existing UK and Ireland dealer network, and add new dealers along the way, Paul's position is an important part of our strategy to grow our market share in our key European territories. His knowledge and experience will help us greatly towards fulfilling our goals for the UK and Ireland markets."

Paul has identified several areas where businesses can gain a competitive edge through specifying BYD Forklifts, and will be seeking in particular to attract the interest of logistics companies, food & beverage manufacturers and distributors, and the automotive sector with BYD's extensive range of zero-emission forklifts.