Mitsubishi Logisnext Europe further integrates management
07 February 2020
The management integration consolidates Mitsubishi Forklift Trucks, Cat Lift Trucks, UniCarriers, Rocla, and TCM brands into a multi-brand strategy.
Mitsubishi Logisnext Europe (MLE), member of the global Mitsubishi Logisnext Group, has furthered consolidated its broad material handling and logistics offering in Europe.
As of April 1, 2020, an operational management structure taking care of corporate and sales & services functions and based in Almere, the Netherlands will cover all channels and brands.
The company says: “Continued improvement of MLE´s competitive product offer is secured through group-level optimisation in product portfolio, costs, and production efficiency by increased collaboration and synergies between the three supply units in Europe. Reflecting these changes all three entities will carry the “Mitsubishi Logisnext Europe” names.”
The existing multi-channel and multi-brand strategy will continue. Customer-facing, the Mitsubishi Forklift Trucks, Cat Lift Trucks, UniCarriers, Rocla, and TCM brands will continue ‘for agility, maximising market coverage and reinforcement of the forklift life-cycle customer value generation’.
In the coming period, the fully owned local subsidiaries within MLE will change names to carry the “Logisnext” company name.
Following the above transformation, the present European management structures of Mitsubishi Caterpillar Forklift Europe and UniCarriers Europe are integrated into the Mitsubishi Logisnext Europe structure.
Hiroyuki Shimma, president of Mitsubishi Logisnext Europe BV, said: “By establishing an integrated Mitsubishi Logisnext Europe management and supply chain structure we strengthen the customer value creation and advance the global position of Mitsubishi Logisnext.”