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Mumbai omnichannel retailer awards logistics contract

13 January 2021

Furniture and home products marketplace Pepperfry has awarded the contract to FM Logistic to provide omnichannel logistics and fulfilment services in the India’s western region.

FM Logistic will handle warehousing operations at the Pepperfry Bhiwandi warehouse, close to Mumbai, and help Pepperfry fulfil omnichannel orders. From Bhiwandi, the products will be delivered to Pepperfry Studios, where customers can see and test the furniture, and to Pepperfry distribution centres across India, using its last mile delivery network. 

“Pepperfry is one of the most recognised furniture brands in India,” says the company’s co-founder & COO, Ashish Shah. “What started as a pure play online furniture store in 2012 has evolved into India’s leading furniture and home decor marketplace, both online and offline. The partnership with FM Logistic India will further help us serve our customers thanks to a faster, more cost-effective supply chain and a continuous improvement orientation that FM Logistics brings to the table.”

“We are committed to helping our customers develop their e-commerce and omnichannel strategies. A fast supply chain is critical for brands to strengthen their identity and relationship with end customers. Therefore we are delighted to help Pepperfry manage their fulfilment operations for the Western region,” says Alexandre Amine Soufiani, managing director for FM Logistic India.