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Tackling the ‘Amazon Effect’ head on

28 May 2019

With Amazon recently raising the bar even higher by pledging to fulfil orders within a one day delivery window, the way we do business has changed forever, says SnapFulfil MD, Tony Dobson.

In order to compete, more enterprises are stepping out of their comfort zones and entering the B2C arena, selling direct and influencing buying habits through a comprehensive e-commerce strategy.

A comprehensive WMS like SnapFulfil goes beyond the remit of warehouse, logistics and IT departments and is now crossing department lines into Customer Relationship Management (CRM), marketing and customer services.  

Businesses are waking up to the value of the customer data they can harvest and the loyalty they can harness, which means understanding each customers’ buying journey from start to end and beyond.  And fulfilment is part and parcel of that.  

The key is to not be intimidated by the Amazon Effect, but adaptable.  We are helping customers achieve their B2C ambitions by optimising space and resource for them, in order to deliver seamless fulfilment, which is so critical to the overall experience.

An industry leading cloud-based WMS system, such as SnapFulfil, has flexibility built in and can meet the changing needs of the modern retail market without being time consuming (it can be up and running in weeks) expensive to set up, or difficult to reconfigure.  

It is not only intuitive and scalable, it adapts and evolves with customer service innovations that the top-tier of retailers are repeatedly introducing, such as distributed order managing, waveless and priority based order processing and optimal returns processing. 

Moreover, it uses rich functionality and real time management software to help retailers optimise inventory and labour. Users typically benefit from efficiency and productivity improvements up to 30% - basically doing more for less with the same resources. 

So, while the retail landscape is constantly changing, it’s those businesses who make smart technology investments – without a large capital outlay investment or costly infrastructure changes – who will reap the benefits.