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Home>Automation>Automated storage>Toy retailer makes play for space saving automation
Home>Automation>Picking & sortation>Toy retailer makes play for space saving automation

Toy retailer makes play for space saving automation

20 November 2020

Intralogistics expert Swisslog has received an order to install a modern automated compact storage system for ROFU Kinderland, one of Germany’s leading toy retailers.

On top of more than 90 stores, ROFU is responding to a growing online business with the construction of an automated warehouse for its toys, stationery, and decorative items. Aiming to improve delivery capacity and increase efficiency, the retailer selected Swisslog to deliver an AutoStore system, complete with software and conveyor technology. 

The new solution will be based at the ROFU logistics centre in Germany and is due to be complete by May 2021.

The new AutoStore system at ROFU aims to not only expand the throughput of the currently manual equipment logistics of the toy retailer, but also to make it faster, more flexible, ergonomic, and economical.

Swisslog added to HSS Live programme

Shane Faulkner, Head of Sales, Swisslog will present on ‘Off the Shelf’ automated solutions within 3 months.

The impact of the current pandemic on the supply chain industry is immense. Coupled with the expected long-term shift in buying behaviour, it is clear that warehouses and distribution centres need fast solutions – without increasing labour.

Webinar attendees can discover how solutions such as AutoStore and CarryPick can be delivered in as little as three months. Shane Faulkner, Head of Sales for Swisslog in the UK is encouraging businesses across Europe to join the event.

“With pre-defined layouts, these automated storage and retrieval (ASRS) technologies can be adapted as demand changes and can be installed in existing buildings” he says. “Depending on the project specification, it is even possible for the flexible systems to be rented or leased to preserve liquidity exactly when you need it.”

“Staying flexible enough to respond to changing market requirements is essential,” Shane continues. 

Swisslog’s online event will review how automated storage solutions need to be scalable while maximising space and performance.

Shane Faulkner, Head of Sales, Swisslog will present on ‘Off the Shelf’ automated solutions within 3 months.


The full programme is: 

The "New normal" - AMRs in a time of disruption - Denis Niezgoda, VP Europe, Locus Robotics

Saving space and boosting productivity - Martin McVicar, MD, Combilift

‘Off the Shelf’ automated solutions within 3 months - Shane Faulkner, Head of Sales, Swisslog 

Do the detail in eFulfillment - Nick Fox, Head of Logistics - Europe, at fashion retailer Theory

Warehouse Property: Aftershock and pre-Peak - Kevin Mofid, Head of Industrial Research, Savills


“Compared to other concepts, AutoStore was by far the best solution for ROFU,” says Steffen Klöver, sales manager of Swisslog. “Thanks to the modular design, we can install the system within the existing space and in a relatively short time. The selected storage is also well suited for the product portfolio, which consists of around 3,500 different items in the ROFU small toy range.”

Klöver adds: “With equal performance, our AutoStore takes up 30% less space than other automatic intralogistics solutions.”

The AutoStore system at ROFU will include around 28,300 bin locations and will initially be operated by 57 robots. Eleven ports will be connected to the cube, including five conveyor ports and six carousel ports. 60 metres of Swisslog QuickMove conveyor technology, as well as the Swisslog warehouse management system, SynQ, complete the solution. SynQ’s intelligent, modular software platform for inventory management, material flow and automation can be expanded as needed with business intelligence tools to increase performance.

For more information, visit www.swisslog.com