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Service arm rebranded

12 December 2012

The launch of Interfit is not simply a rebranding exercise and serves as a repositioning in the industrial tyre service market.

Watts Tyre Group,has rebranded its international service b

The launch of Interfit is not simply a rebranding exercise and serves as a repositioning in the industrial tyre service market by formally creating a dedicated, specialist service division.

Chief executive Jean-Paul Mindermann explains: "We are very excited by this move.While we are best known in the industry as a leading tyre manufacturer and distributor, service has always been an important part of our offering.

"We have well established high quality service businesses around the world and feel that it is right for us to emphasise that strength.We believe that it is crucial to focus our service operations on customer requirements, key to which is being able to offer a wider range of quality tyre brands." Watts has pledged to use Interfit to offer customers a wealth of information relating to factors including tyre life & performance and end user costs across whole fleets along with a range of key performance indicators and managed service level agreements.

"This will allow customers to measure our own performance as a service partner," continues Mindermann.

"We are investing heavily in state-of-the-art IT systems which will allow Interfit to deliver a level of service new to the industry.

We have also created the most comprehensive knowledge base of tyre use, wear and replacement based on thousands of customer transactions on thousands of different trucks over the past 15 years.

This means that Interfit is uniquely placed to offer customers advice on the right tyre for them based on their actual needs." Interfit will service the forklift truck market through its depot and mobile press operation acting as a service partner to the OEM dealer networks. Customers will be managed through regional offices in the UK, France and Germany where administrative functions and local service desks are based.

In addition to the Watts branded tyre and wheel products other leading brands will be available as well as other specialist products.Watts Tyre Group is owned by The Premia Group.
 
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