Crown takes gold design award

The ESR 5000 Series of reach trucks developed by Crown has taken the iF product design gold award for 2010. Of the 2400 or so entries from around the world, just 50 were singled out for top honours by the jury of international experts, putting Crown in the top 2%. A variety of criteria are used to evaluate each entry, including aesthetic quality, degree of innovation, ergonomics and safety.

The ESR 5000 Series offers productivity, operator ergonomics and strength, and it was this combination which is reported to have made such an impression on the jury. In particular, the reach truck series has set new ergonomic standards.While developing the truck, the Crown designers gave top priority to ensuring that every aspect of the vehicle is tuned to the driver's needs and working environment.

The modular design of the ESR 5000 Series means that it can be adapted to specific applications and driver preferences: customers can choose between multi-task, fingertip and dual-lever controls, and the infinitely adjustable steering column means that finding a comfortable driving position is easy.