Joining the fight against counterfeits
12 December 2012
MMCC Consultants has developed a mobile data capture and reporting application for Intellekt, a company that helps protect famous brands in the FMCG, soft drinks, alcoholic beverages, printing consumables and automotive
Counterfeiting costs billions of pounds each year. Parallel or greymarket trading also has a negative impact on brand owners. Intellekt agents visit wholesalers to check that goods on offer are genuine and have reached the outlet through official channels. The new data capture system, which uses Intermec CN3 hand-held devices, allows agents to gather information from product packaging and labelling on site and transmit it to Intellekt's computer system. Data is processed and a detailed report compiled.
MMCC was able to make the application fully compatible with Intellekt's existing IT.