Resilient tyres profiled

Trelleborg Wheel Systems has rebranded its high performing resilient Elite XP and Premia tyres.

The new look tyres will feature the Trelleborg brand name and logo on the sidewall.

The Watts Premia has been manufactured by Trelleborg since the completion of the Watts Tyre Group acquisition on February 4, 2011. The Elite XP was previously branded under the Bergougnan tire line. Trelleborg acquired Bergougnan in January of 1988 and continued to brand tires with the Bergougnan name through 2011. The brand change reflects the Trelleborg brand which the company says is synonymous with advanced tyre technology and innovation alongside world class design and manufacturing.

"Trelleborg believes rebranding the Elite XP and Premia tyres is an important step in light of our branding strategy which will enhance the value and recognition of our offering," says M marketing director of the Trelleborg Wheel Systems, Industrial Tyres business unit, Andrea Tomaselli.