Loaded with confidence
21 January 2013
Thorworld Industries has announced a new brand identity to combat economic fears, as the company aims to get SMEs 'Loading and Unloading with Confidence'. "The money is there, but confidence is not," explains MD John
"The money is there, but confidence is not," explains MD John Meale. "I keep hearing the familiar cry that 'we're not out of the woods yet,' but investing in the right equipment can actually mean a smoother journey out of trouble." The attitude reflects the values of Thorworld's own products, which are designed for safety, simplicity and cost savings.