Mitsubishi and Task Consumer Products are on a roll

From its twin locations in Darlaston and Wolverhampton Task Consumer Products produces more than 50,000 tonnes of soft paper products for its retail and wholesale customers; from high-quality tissue and kitchen towel to away-from-home products. 

Helping them achieve it are fleets of Mitsubishi counterbalance and hand pallet trucks supplied by Jofson Limited of Aldridge. For, although the end-product may be prized for its softness, the application itself is undeniably tough.

Work for the company – and its two LPG Mitsubishi forklifts – begins at goods inwards, where 4.5 and 5.5 tonne GRENDiA EX models, fitted with large paper roll clamps, unload huge reels of paper from curtain-sided wagons and containers into the massive warehouse.

The same trucks then decant the reels onto the fully-automated state-of-the-art Fabio Perini converting lines that allow Task to provide its customers with innovative new products of the highest quality.

As the finished products – which include a host of household names including Cusheen, Luxe, So Soft and Festival – leave the production line, 1.5 and 2.5 tonne Mitsubishi electric and LP gas trucks transport the palletised loads to the goods-out warehouse.  Mitsubishi ride-on power pallet trucks complete the process in a cross-docking operation into waiting containers.    

According to Andy Homer of Jofson: “The choice of Mitsubishi LP gas machines was pretty clear cut. They come with an almost legendary reputation for reliability but what makes them particularly suited to this operation is that they are exceptionally clean and quiet to run and deliver exceptional fuel economy.”

The trucks are only part of this very successful relationship though. Importantly, Andy Homer and Jofson have developed innovative solutions that allow owner Ravi Patel to obtain equipment on the terms that best suit his business. Mr Patel explains: “We have been able us to purchase the equipment outright by structuring bespoke and all-inclusive deals including ‘buy-back’ arrangements.”

To find out more about GRENDiA and the rest of the award-winning products and services available from Mitsubishi Forklift Trucks and its dealers, visit www.mitsubishi-forklift.co.uk or call the Greenline on 0845 3713048. 

To find out more about Jofson, visit www.jofson.co.uk or call 01922 455333.