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Campaign aims for generational shift in perception of logistics

15 June 2022

The awareness and recruitment campaign, Generation Logistics, has launched to tackle logistics worker shortages.

CO-ORDINATED BY the Chartered Institute of Logistics and Transport (CILT) and Logistics UK, in partnership with the Department for Transport, the campaign has already gained significant support and sponsorship from a wide range of businesses of all sizes from across the logistics industry.

The campaign aims to change the image of logistics emphasising the skilled, complex nature of this interconnected industry.

In addition to a comprehensive web portal, containing careers advice and guidance, features, video content, jobs and news, the campaign will focus on a number of key demographic areas, all of which could be inclined towards taking up a role in logistics.

The scheme is funded by both Government and logistics companies acting as sponsors.

CILT chief executive Sharon Kindleysides, said: “The sector has been recognised as critical infrastructure over recent years and Generation Logistics will highlight the huge range of roles and career development opportunities that are available at all levels and across all modes and activities.”

For more information, visit www.generationlogistics.org

 
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